About

GABBCON


Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.)

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Speakers

Wendi Dunlap
Wendi Dunlap SVP Digital Investment at Blue449
Laura McElhinney
Laura McElhinney Chief Data Officer at Horizon Media
Bethany Mach
Bethany Mach Chief Digital Officer at Initiative
Adam Helfgott
Adam Helfgott CEO at Madhive
Jonathan Steuer
Jonathan Steuer Chief Research Officer at Omnicom Media Group
Helen Lin
Helen Lin President, Digital at Publicis Media Exchange
Tim Ringel
Tim Ringel Global CEO at Reprise Media
Kristi VandenBosch
Kristi VandenBosch Chief Digital Officer and SVP, General Manager at MXM
Mike Baker
Mike Baker CEO at DataXu
Frank Friedman
Frank Friedman President, Local Activation at Publicis Media
Jim Wilson
Jim Wilson President at Premion at TEGNA Company
Gabe Greenberg
Gabe Greenberg Founder, CEO at
Louisa Wong
Louisa Wong Chief Digital Officer for Amplifi at Dentsu Aegis Network
Lynwood “Woodie” Bibbens
Lynwood “Woodie” Bibbens CEO, Chairman at ReachMeTV
Cheryl Ng
Cheryl Ng Senior Vice President, Programmatic at COMET
Chris Pizzurro
Chris Pizzurro Head of Business Development, Sales & Marketing at Canoe Ventures
Jamie Power
Jamie Power COO at one2one Media
Deborah Wahl
Deborah Wahl CMO at Data Driven Innovator
Warren Zenna
Warren Zenna EVP, Managing Director, NA at Mobext (Havas Media Group)

Schedule

13:00 - 14:00

Registration and Breakfast

14:00 - 14:45

Identity Versus Identifiers

Pier 60

14:45 - 15:15

HTF Will Blockchain Help Me or Hurt Me As A Marketer?

Pier 60

15:15 - 16:00

Targeting Diverse Audiences, Using Complex Data Sets

Pier 60

16:00 - 16:30

The Media Plan Is Dead

Pier 60

Kristi VandenBosch

16:30 - 17:00

A Lesson In Addressable Success

Pier 60

Mike Baker

17:00 - 19:00

Lunch

19:00 - 19:45

The Next Generation Of Local TV

Pier 60

19:45 - 20:15

Responsible Innovation In An Age Of Change

Pier 60

20:15 - 20:45

Networking Break

20:45 - 21:15

Innovation Amidst Change; Navigating The Changing TV Market

Pier 60

21:15 - 22:00

The Modern CMO: Building Diverse Teams and Using Audience To Reach Diverse Audiences

Pier 60

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