About

App Growth Summit SF 2019


Coming back to the tech capital of the world on October 24, 2019, App Growth Summit SF 2019 will see us in a bigger venue which best matches our dynamic variety of sessions and on-site activations! Expert presenters and panelists from across the industry will share their mobile app growth strategies during in-depth presentations, uniquely formatted discussion panels, actionable workshops, and roundtable discussion sessions. We’ll end the day with an on-site Open Bar Reception!

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Speakers

Brian Bowman
Brian Bowman CEO at Consumer Acquisition
Jennifer Dewey
Jennifer Dewey Senior Manager, Mobile Growth at Zillow
Katherine Lam
Katherine Lam Head of Ecosystem Partnerships, Next Billion Users at Google
Martijn Lancee
Martijn Lancee Mobile Growth at LinkedIn
Michael Li
Michael Li Marketing Data Science at Curology
Dennis Mink
Dennis Mink VP Marketing at Liftoff
Jessica Osorio
Jessica Osorio Lead, Mobile Growth at Mozilla
Michele Webb
Michele Webb VP of US Growth & Programmatic at Headway
Jennifer Wong
Jennifer Wong Head of Marketing at Convoy
Jennifer Burrington
Jennifer Burrington VP & Head of Sales - North America at Interceptd
Victoria Cheng
Victoria Cheng Product Manager, Marketplace & Logistics at Wish
Chang Chen
Chang Chen Head of Growth at Otter.ai
Gabriel Costa
Gabriel Costa CMO & Growth at Singu
Noa	Gutterman
Noa Gutterman Manager of Digital Strategy at Metric Theory
Francisca Hawkins
Francisca Hawkins VP, Digital Products & Technology at Philz Coffee
Gina Kwong
Gina Kwong Senior Marketing Manager at Wine.com
Kasia Mikoluk
Kasia Mikoluk GM, Growth at Varo
Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Growth Marketing at DraftKings
Olivier Rozay
Olivier Rozay Chief Revenue Officer at Pinger
Shana Sumers
Shana Sumers Head of Community at HER
Ashley Nader
Ashley Nader Product Manager, Design & Strategy at Consultant
Chun Pan
Chun Pan Product - Devices Lead (Mobile & TV apps) at MasterClass
Sarah Hawley
Sarah Hawley Co-Founder/COO at FeedMob
Peleg Israeli
Peleg Israeli CRO at Bidalgo
Joe Kim
Joe Kim Principal at GameMakers.com
Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program at MoPub
Brian Quinn
Brian Quinn General Manager at AppsFlyer
Gadi Eliashiv
Gadi Eliashiv CEO & Co-founder at Singular
Heng Wang
Heng Wang Marketing Data Science Manager at MZ
Lomit Patel
Lomit Patel Vice President, Growth at IMVU
Danielle Levitas
Danielle Levitas EVP, Global Marketing & Insights at App Annie
Sigal Bareket
Sigal Bareket Senior Director of Growth at Lyft
Aurelie Guerrieri
Aurelie Guerrieri Founder & CEO at Akila One
Dina Chaiffetz
Dina Chaiffetz Product Marketing Strategy at Consultant
Roz Hajian
Roz Hajian User Acquisition - Product Lead at Kabam
Melissa Lertsmitivanta
Melissa Lertsmitivanta Sr Manager, Mobile at Realtor.com
Martin Kilp
Martin Kilp Head of Industry, Apps at Smartly.io
Karen Zhang
Karen Zhang Product Marketing Manager at Mercari
Samantha Rim
Samantha Rim Driver Growth Consultant at DoorDash
Rhiannon Price
Rhiannon Price Director of Creative Product Marketing at Jam City
Chuck Nguyen
Chuck Nguyen Director of Growth Marketing at Hired.com
Luke Diaz
Luke Diaz Director, Customer Success at AppsFlyer
Hakeem Harrison
Hakeem Harrison Client Solutions Manager at Facebook
Katie Hutcherson Madding
Katie Hutcherson Madding VP Product at Adjust
Rachel Moll
Rachel Moll Mobile Gaming at Facebook
McKenzie Roese
McKenzie Roese Growth Marketing Manager at DoorDash
Kevin Ma
Kevin Ma Product Manager at Wish
Kurt Geater
Kurt Geater Mobile Marketing Manager at Groupon
Michael Berger
Michael Berger Content Marketing Director at Smule
Tatiana Hoffman
Tatiana Hoffman Product Manager at Adjust
Pedro Ponce de Leon
Pedro Ponce de Leon Senior Director, Sales Engineering at Liftoff
Manoj Tolety
Manoj Tolety Global Head of App, Social and Display at StubHub
Justin Neustadter
Justin Neustadter Head of Mobile Consumer Acquistion at DoorDash

Schedule

Rooms
Main Stage

9:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

24:00

Networking Breakfast

15:00 - 16:00

Opening Remarks

16:00 - 16:05

It’s All About Growth. Still. Always.

16:05 - 16:40

Connect the Dots with People-Based Attribution

16:40 - 17:00
Brian Quinn

The Mechanics of Choice: Using Psychology to Influence Growth

17:00 - 17:15
Dina Chaiffetz

Health in the Ecosystem: Why Smart Marketers Care About Publisher Health & Happiness

17:15 - 17:30
Michael Borgmann

Coffee Break

17:30 - 17:35

Spaghetti Sauce, Creative Choices & Facebook UA!

17:35 - 18:00

Developing a Personalized and Seamless Digital Experience

18:00 - 18:25

How Programmatic Took Over the Advertising World: A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

18:25 - 18:40
Pedro Ponce de Leon

Breaking Through the Noise: Why We Really Need to Automate

18:40 - 19:00
Katie Hutcherson Madding

Put Your Data to Work: Leveraging Insights for Creative Production & User Acquisition

19:00 - 19:30

Networking Lunch!

19:30 - 20:25

Apple Watch Give Away!

20:25 - 20:40

Delivering Growth: An In-Depth Discussion with DoorDash

20:40 - 21:05

Leveraging Your Unfair Advantages in Mobile UA

21:05 - 21:35

Put a Ring On It: What it Really Means to Have Engaged Users

21:35 - 21:55
Shana Sumers

A World Without IDFA: The Implications for Marketers of the Removal of IDFA

21:55 - 22:10
Gadi Eliashiv

Networking Boba Break!

22:10 - 22:20

No Leaky Buckets Allowed! The Secret to Long-Term Mobile App Product Success

22:20 - 22:55

Dancing on a Tightrope: Transitioning From a Free App to a Subscription Model

22:55 - 23:15
Olivier Rozay

Reading Data as the EKG of Your App's Health

23:15 - 23:45

Advanced Growth Strategies Revealed!

23:45 - 00:10
Experts Corner

9:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

24:00

Networking Breakfast

15:00 - 16:00

Coffee Break

17:30 - 17:35

How to Build a Preload Strategy as Part of Your UA Efforts

17:35 - 18:05
Martijn Lancee

Finding Key Growth Drivers Through Data Analysis

18:05 - 18:30
Gabriel Costa

First Impressions Matter: A Data-Driven Approach to View-Through Attribution

18:30 - 19:00

The Marketer’s Perspective on Privacy & Security

19:00 - 19:30
Luke Diaz

Networking Lunch!

19:30 - 20:25

Driving Deep User Engagement Within Your App

20:45 - 21:20
Katherine Lam

Mastering UA + Monetization with Facebook Gaming

21:20 - 22:10

Networking Boba Break!

22:10 - 22:20
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