About

App Growth Summit São Paulo 2019


Expanding into the lucrative and growing LATAM market, App Growth Summit São Paulo 2019 will take place on September 5, 2019! Expert presenters and panelists from the South American mobile app capital of São Paulo, as well as Rio de Janeiro, Buenos Aires, and other South American mobile marketing hubs will share secrets from their mobile app growth strategies during in-depth sessions. We’ll end the day with an Open Bar Reception … Brasilian style!

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Speakers


Lais	Aguiar
Lais Aguiar Performance Marketing Manager at PlayKids
Juliana Assunção
Juliana Assunção Founder & CMO at RankMyApp
André Bain
André Bain Co-Founder at Flowsense
Rodrigo	Baroni
Rodrigo Baroni Head of Mobile Web Brasil at Google
Alexandra Bello
Alexandra Bello CRO - Chief Revenue Officer at Winclap
Kim	Bolsoni
Kim Bolsoni Publisher Account Director at Twitter
Mariana	Busani
Mariana Busani Head of E-Commerce & CRM at Beauty Box
Bruno Campos
Bruno Campos Mercosur Digital and Media Director at General Motors
Daniel Campozana
Daniel Campozana Analista de Performance at iCarros
Arthur Castro
Arthur Castro Product Lead - Payments at Grow Mobility
Gabriel Costa
Gabriel Costa CMO & Growth at Singu
Mark Ellis
Mark Ellis Founder and CEO at Liftoff
Rodrigo	Fontes
Rodrigo Fontes Country Manager - Brazil at Tinder
Ana Julia	Ghirello
Ana Julia Ghirello CPO - Chief Product Digital Transformation at Rede Telecine
Juliana Goes
Juliana Goes Co-Founder at Zen App
Marcus Imaizumi
Marcus Imaizumi Director LATAM at Applift
Eduardo	Magalhães
Eduardo Magalhães Product Manager at DogHero
Saulo Marti
Saulo Marti VP of Marketing at 8fit
Anna Luiza Menezes
Anna Luiza Menezes Growth at PicPay
Dennis Mink
Dennis Mink VP Marketing at Liftoff
Lomit Patel
Lomit Patel Vice President, Growth at IMVU
Vivian Reis
Vivian Reis Performance Marketing Manager at Raizen Brasil (Shell)
Paulo Ribeiro
Paulo Ribeiro International Expansion Manager at In Loco
Pricila Ricca
Pricila Ricca Digital Marketing Manager at Sodimac Brasil
Christian ‘Crica’ Wolthers
Christian ‘Crica’ Wolthers Co-Founder & CEO at Zen App
Carolina	Zaccaro
Carolina Zaccaro Sales Director LATAM at NativeX
Etienne de Guebriant
Etienne de Guebriant Head of UA at Gazeus Games
Antonio	Affonseca
Antonio Affonseca Head of Sales Latam at Jampp
Vivek Girotra
Vivek Girotra Director of Marketing at FoxNext
Sergey Grytsuk
Sergey Grytsuk UA and Programmatic Expert at
Joizer Santos
Joizer Santos Head of Business Development at Headway
Felipe Costa
Felipe Costa Senior Marketing Analyst at RecargaPay
Alexandre Lima
Alexandre Lima Head of Digital Products at Natura
Marcelo Zeferino
Marcelo Zeferino Head of Products at Peixe Urbano / Groupon Latam
Felipe Hayashida
Felipe Hayashida CMO at Tapps Games
Marcos Moraes
Marcos Moraes General Manager at Match LATAM
Louis Tanguay
Louis Tanguay Founder at App Growth Experts
Rafael Alvez
Rafael Alvez Digital Content at Red Bull
Ludmilla Veloso
Ludmilla Veloso VP of Operations at Meitu
Jennifer Burrington
Jennifer Burrington VP & Head of Sales - North America at Interceptd
Marcelle	Pereira
Marcelle Pereira Product Manager at Truck Pad
Jocasta  Bortolacci
Jocasta Bortolacci Coordenadora de Mídia at Magazine Luiza
Vinícius Leão
Vinícius Leão Head of Performance at Noverde

Schedule


Rooms
PORTUGUÊS

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

Evento Kick-Off!

09:30 - 09:45

Estratégia de User Acquisition e Aprendizados da Raízen com o Aplicativo Shell Box

09:45 - 10:10

AMA: Machine Learning para User Acquisition

10:10 - 10:30
Lomit Patel

Qual a História Que o Seu App Está Contando?

10:30 - 10:50
Rodrigo Fontes

Como definir payout em campanhas de CPI e CPA?

10:50 - 11:10

Transformação Digital na Prática

11:10 - 11:35
Ana Julia Ghirello

Otimização da Monetização: Encontrando o Modelo Certo de Receita que Funcione Melhor Para Você

11:35 - 12:00

Nosso painel exclusivo combina especialistas em monetização da LATAM e da Europa para compartilhar ideias e estratégias para ger

12:00 - 12:25

Estratégias de Retenção e Engajamento de Longo Prazo

12:25 - 12:50

Inovação nos Mercados Emergentes: Ajudando Clientes e Empresas a Adiante

13:45 - 14:15
Rodrigo Baroni

Estratégias para validação e aprendizados sobre crescimento

14:15 - 15:00

Para além do hype: Como pensar sobre expansão internacional mantendo os pés no chão

15:00 - 15:15
Paulo Ribeiro

Encontrando as principais alavancas de crescimento através de análises de dados

15:15 - 15:30
Gabriel Costa

Do Zero a Milhões - Growth Marketers Experientes Compartilham Como Eles Escalaram Seus Apps e Continuam a Crescer

15:30 - 16:00

Mobile Masterminds Reunidos

16:00 - 16:25

Aventuras em App Marketing: Aprendizados e Desafios nas Batalhas de Marketing

16:25 - 16:50

Como ser Disruptivo no Seu Próprio Mercado

16:50 - 17:10
Marcos Moraes

Experimentação e A/B Tests

17:10 - 17:25
Marcelo Zeferino

Duelo de Mobile Heroes

17:25 - 17:45
Dennis Mink

Final do Evento

17:45 - 18:00
ENGLISH

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

Event Kick-Off

09:30 - 09:45

Raizen's User Acquisition Strategy & Learnings with Shell Box App

09:45 - 10:10

AMA: Machine Learning for User Acquisition

10:10 - 10:30
Lomit Patel

What's the Story Your App is Telling?

10:30 - 10:50
Rodrigo Fontes

How to Define Payout in CPI and CPA Campaigns?

10:50 - 11:10

Digital Transformation in Practice

11:10 - 11:35
Ana Julia Ghirello

Monetization Optimization: Finding the Right Revenue Model Which Works Best for You

11:35 - 12:00

Scaling Your App with Programmatic Advertising

12:00 - 12:25

Long-Term Retention & Engagement Strategies

12:25 - 12:50

Innovation in Emerging Markets: Helping Both Customers and Companies Get Ahead

13:45 - 14:15
Rodrigo Baroni

Strategies for Validation and Growth Learning

14:15 - 15:00

Beyond Hype: How to Think About International Expansion by Keeping Your Feet on the Ground

15:00 - 15:15
Paulo Ribeiro

Finding the Main Growth Levers through Deep Analysis

15:15 - 15:30
Gabriel Costa

From Zero to Millions: Savvy Growth Marketers Share How They Scaled Their Apps and Continue to Grow

15:30 - 16:00

Mobile Masterminds Reunited

16:00 - 16:25

Adventures in App Marketing: Learnings & Challenges from the Marketing Battlegrounds

16:25 - 16:50

How to Be Disruptive Within Your Own Market

16:50 - 17:10
Marcos Moraes

Experimentations and A/B Tests

17:10 - 17:25
Marcelo Zeferino

Mobile Heroes Showdown

17:25 - 17:45
Dennis Mink

Event Closing Remarks

17:45 - 18:00

Map


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