AGS: Mobile Programmatic NYC 19

2 October, 2019

Studio Arte, 265 W 37th St, New York, NY 10018, USA

AGS: Mobile Programmatic NYC 19

Mobile Programmatic NYC is a full-day event focused solely on, that’s right…all mobile programmatic. Whether you’re a seasoned pro and need to sharpen your programmatic strategy, or you’re just thinking about getting into the programmatic world…App Growth Summit has you covered! Multiple discussions on various topics will be able to help everyone and anyone interested in mobile programmatic optimize your strategies in an interactive, non-sales, fully educational environment!

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David Leviev
David Leviev VP - Programmatic Product Development at Timehop
Dennis Mink
Dennis Mink VP Marketing at Liftoff
Jesse Hurwitz
Jesse Hurwitz Senior Director of Monetization at Jump Ramp
Kyle	Carline
Kyle Carline Apps Brand Manager at Salem Web Network
Pranshu	Gupta
Pranshu Gupta Programmatic Strategy & Optimization at PayPal
Scott Davis
Scott Davis Programmatic at formerly BBC Studios
Tommy Yannopoulos
Tommy Yannopoulos Director of Sales, US East at Remerge
Lauren Campbell
Lauren Campbell Acquisition Marketing Manager at Betterment
Adam Gray
Adam Gray Director of Programmatic Growth at timehop
Siberia Su
Siberia Su Growth Marketing Leader at Consultant
Sarah Stroud
Sarah Stroud Enterprise Account Executive at Liftoff
Rick	Welch
Rick Welch Head of Programmatic Advertising at Flipboard
Matthew Sadofsky
Matthew Sadofsky Chief Growth Officer & CMO at Studio
Guillaume Lelait
Guillaume Lelait Investor & Advisor at Appsumer
Carla Price
Carla Price Senior Customer Success Manager at Liftoff
Ashleigh	Rankin
Ashleigh Rankin Brand Partnerships - Performance at Reddit
Annica Lin
Annica Lin Associated Director of Paid Acquisition at Policy Genius
Alison Deverian
Alison Deverian Business Development Manager at MoPub
Drew Fung
Drew Fung Senior Manager, User Acquisition & Growth at Current
Justin Terry
Justin Terry Head of Global Media at Mozilla
Vivian Chang
Vivian Chang VP Growth, Nutranext DTC at Clorox Company
Jawaad Hasan
Jawaad Hasan Manager, User Acquisition at Tidal
Andrew	Whiteside
Andrew Whiteside Head of Sales, North America at Jampp
Dakota Fontanello
Dakota Fontanello Media and Platforms at Google


09:30 - 09:45

Event Kick-Off

Main room

09:45 - 10:10

How Programmatic Took Over the Advertising World: A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

Main room

Dennis Mink

10:10 - 10:35

Get More Users, Make More Money: Using the Right Data to Optimize Your Programmatic Strategy

Main room

Alison Deverian

10:35 - 11:00

The Age of Incrementality: How to Scale Up Your Revenue Results

Main room

Tommy Yannopoulos

11:00 - 11:40

Ramping Up on the Programmatic Highway: Best Practices for Either Getting Started, or Optimizing Your Programmatic Advertising

Main room

11:40 - 12:30

Publisher First! Taking Back Control of Your Programmatic Ad Stack

Main room

13:30 - 14:00

Mobile Heroes Showdown

Main room

Carla Price

14:00 - 14:30

Buy Anything Except Your Organics … or Fraud, Don't Buy Fraud, Either

Main room

Matthew Sadofsky

14:30 - 15:00

Filling the Programmatic Void with Cached Assets

Main room

Kyle Carline

15:00 - 15:40

360° of Programmatic Optimization

Main room

15:40 - 16:15

Preparing for a Programmatic World Without User Level Data

Main room

16:15 - 16:55

Evaluating and Optimizing Your Programmatic UA Efforts

Main room

16:55 - 17:00

Event Close - Closing Remarks

Main room


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