Adexchanger's Industry Preview

17 - 18 January, 2018


109 East 42nd Street, New York, NY, United States
About

Adexchanger's Industry Preview


2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology

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Speakers


John Ebbert
John Ebbert Publisher at AdExchanger
Scott Galloway
Scott Galloway Founder at L2
Louis Paskalis
Louis Paskalis SVP, Customer Engagement and Investment at Bank of America
Kevin Mannion
Kevin Mannion Chief Strategy Officer at Advertiser Perceptions
Damian Garbaccio
Damian Garbaccio EVP at Nielsen Marketing Cloud
Geoff Ramsey
Geoff Ramsey Co-founder and Chief Innovation Officer at eMarketer
Marla Kaplowitz
Marla Kaplowitz President at 4A’s
Bob Liodice
Bob Liodice CEO at ANA
Randall Rothenberg
Randall Rothenberg President and CEO at IAB
Joanna O'Connell
Joanna O'Connell VP, Principal Analyst at Forrester
Mark Zagorski
Mark Zagorski CEO at Telaria
Seth Dallaire
Seth Dallaire VP, Global Advertising Sales and Marketing at Amazon Media Group
Kelly Liyakasa
Kelly Liyakasa Senior Editor at AdExchanger
Sandra Ro
Sandra Ro Managing Partner & COO at UWINCorp: Unleashing Wealth in Nations
Carolyn Everson
Carolyn Everson VP, Global Marketing Solutions at Facebook
Allison Schiff
Allison Schiff Senior Editor at AdExchanger
Michael Katz
Michael Katz Cofounder and CEO at mParticle
Seth Ladetsky
Seth Ladetsky Senior Vice President of Sales at Turner Sports
Andre Swanston
Andre Swanston CEO and Co-Founder at Tru Optik
Seth Walters
Seth Walters VP Demand Partnerships at Roku
Tim Castree
Tim Castree Global CEO at Wavemaker
Michael Roth
Michael Roth Chairman and CEO at Interpublic
Alison Weissbrot
Alison Weissbrot Reporter at AdExchanger
Jonah Goodhart
Jonah Goodhart SVP at Oracle Data Cloud
Eric Roza
Eric Roza General Manager and SVP at Oracle Data Cloud
Ryan Joe
Ryan Joe Managing Editor at AdExchanger
Dan Salmon
Dan Salmon Equity Research Analyst at BMO Capital Markets
Michael O'Rielly
Michael O'Rielly Commissioner at Federal Communications Commission
Cecilia Kang
Cecilia Kang National Correspondent at The New York Times
Bill McDermott
Bill McDermott CEO at SAP
Brad Bender
Brad Bender Vice President, Product Management at Google
Sarah Sluis
Sarah Sluis Senior Editor at AdExchanger
Linda Yaccarino
Linda Yaccarino Chairman, Advertising and Client Partnerships at NBCUniversal
Stephanie Ruhle
Stephanie Ruhle Anchor, MSNBC; Correspondent at NBC News
Jon Suarez-Davis
Jon Suarez-Davis Chief Strategy Officer at Salesforce Marketing Cloud, Salesforce
Bob Lord
Bob Lord Chief Digital Officer at IBM
Zach Rodgers
Zach Rodgers Executive Editor at AdExchanger
Michael G. Barrett
Michael G. Barrett CEO at Rubicon Project
Keith Eadie
Keith Eadie VP & GM at Adobe Advertising Cloud
Brian O'Kelley
Brian O'Kelley CEO and Co-Founder at AppNexus
Belinda J. Smith
Belinda J. Smith Global Director, Media Activation at Electronic Arts
Fatemeh Khatibloo
Fatemeh Khatibloo Principal Analyst at Forrester
Dan Greenberg
Dan Greenberg CEO at Sharethrough
Alison Lewis
Alison Lewis Chief Marketing Officer at Johnson & Johnson
Matt Spiegel
Matt Spiegel Managing Director at MediaLink
Henry Blodget
Henry Blodget CEO and Editor at Business Insider
Sara Fischer
Sara Fischer Media Reporter at Axios
Konrad Feldman
Konrad Feldman Founder & CEO at Quantcast
Jo Ann Ross
Jo Ann Ross President and Chief Advertising Revenue Officer at CBS Corporation
Mike Shields
Mike Shields Advertising Editor at Business Insider
Bob Carrigan
Bob Carrigan Chairman of the Board and CEO at Dun & Bradstreet
Scott Howe
Scott Howe President and CEO at Acxiom
Bryan Kennedy
Bryan Kennedy CEO at Epsilon/Conversant
Martin Kihn
Martin Kihn Research Director at Gartner
Brian Lesser
Brian Lesser CEO, AT&T Advertising & Analytics, at AT&T
Steve King
Steve King CEO at Publicis Media
Brian Andersen
Brian Andersen Partner at LUMA
Brian Wieser
Brian Wieser Sr. Research Analyst at Pivotal Research Group

Schedule


08:00 - 09:00

Registration and Networking Breakfast

Main Hall

09:00 - 09:05

Welcome

Main Hall

John Ebbert

09:05 - 09:30

The Four - What To Do

Main Hall

Scott Galloway

09:30 - 09:55

The Marketer In The Year Ahead

Main Hall

09:55 - 10:15

The Parting Of The Clouds

Main Hall

Damian Garbaccio

10:15 - 10:35

2018: All The Facts, Figures And Trends You Need To Know

Main Hall

Geoff Ramsey

11:00 - 11:35

To The Trade

Main Hall

11:35 - 11:50

Connected TV: Mapping Tomorrow’s World Today

Main Hall

Mark Zagorski

11:50 - 12:10

Amazon In 2018

Main Hall

12:10 - 12:30

Lightning In The Blockchain

Main Hall

Sandra Ro

13:30 - 13:50

A Look ​Ahead With Facebook

Main Hall

13:50 - 14:05

DMPs Are Dead. Welcome To The CDP Era

Main Hall

Michael Katz

14:05 - 14:40

Over-The-Top 2018

Main Hall

14:40 - 15:00

The IPG Way

Main Hall

15:20 - 15:40

Ask The Oracle

Main Hall

15:40 - 16:00

Why Ad Dollars Shift

Main Hall

Dan Salmon

16:00 - 16:25

Initiatives Ahead At The FCC

Main Hall

16:25 - 16:50

Marketing’s Role As Enabler Of The Consumer-Driven Growth Revolution

Main Hall

Bill McDermott

16:50 - 23:00

Welcome Party

Main Hall

Map


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